Clock Ticks Down To C-Class Launch

The clock is ticking down to the arrival here of the all-new C-Class, one of the most iconic models in the Mercedes-Benz portfolio.

At present, final touches are being put to plans for its launch, expected in early October, when a detailed announcement concerning range, price, features and specifications will be made.

With E-Class and S-Class, the C-Class has evolved since first arriving on the scene carrying the 190 branding to become a mainstay of the Mercedes-Benz global product offering.

Consistent with the Mercedes-Benz policy to raise the status of its high end models from ‘premium’ to ‘luxury’, the latest C-Class version will be significantly different from the model it replaces in terms of technical appointments, specifications and features.

Being referred to by commentators and industry sources as a ‘baby S-Class’, it will come with numerous features drawn from the S-Class.

With prices to be announced at launch time, it is expected to carry what Mercedes-Benz sales manager, Ciaran Allen calls a “margin reflecting its enhanced value and the wider appeal it is expected to have beyond the existing community of C-Class owners.”


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