Ballina/Killaloe region included in new Midlands’ tourism brand 11 months after Cahill raises it in Dáil
Local TD, Jackie Cahill has said that nearly 11 months after he first raised the need for the Lough Derg area to be included in a new Midlands’ Tourism brand, he is thrilled to see progress being made.
Deputy Cahill was speaking after it was announced that Fáilte Ireland would now include the Lough Derg area in its new tourism offering that would cover the midlands counties.
“Last December, I raised this very issue with the Minister for Transport, Tourism and Sport, Shane Ross via way of a parliamentary question, and request that he ensure that the Ballina/Killaloe region is included in any new tourism product.
“With the success of the Wild Atlantic Way and Ireland East tourism brands, the midlands and North Tipperary were without an overarching marketing strategy.
“The development of this new Lakelands brand will, I believe, prove to be very successful, and it’s great that Ballina/Killaloe will now be part of the mix.
“Tourism is an industry that can bring extra revenue and extra jobs to North Tipperary. We have a fantastic tourism offering, and being part of this new brand will allow the area and local tourism businesses access entirely new markets.
“This is a good decision for North Tipperary, and one that I am proud to have supported for the past 11 months,” concluded Cahill.